Basics of SEO (Search Engine Optimization)

1. What is SEO?

SEO (Search Engine Optimization) is the process of improving the rank of a webpage in SERP
(Search engine results page) of a particular search engine for the set of identified key-phrases.
A SERP may contain two types of results, Organic (Natural) or Paid. SEO refer to improving
Position of a webpage in organic results on SERP.

2. Keyword/Key phrase

Keyword is the search term for which you want to improve the rank of a webpage in search
engine. If keyword consists of more than one word, it is known as Key Phrase.

3. Keyword Analysis

Keyword Analysis is the process of identifying keywords/key phrases for a website. These
words/phrases would be the search terms which a potential user will search for to find services
provided by the business.